Video game movies were already a hot trend, and then “The Super Mario Bros. Movie” came around and melted box office records.
Nintendo and Illumination’s animated feature brought in $377 million in global box office in its first five days of release, through Sunday, according to Comscore.
The “Mario” debut broke the all-time record for an animated movie opening weekend, topping “Frozen 2,” and is now the biggest movie opening of the year, Axios’Nintendo may profit more than $1 billion from the “Mario” movie, MST Financial senior analyst David Gibson tells Axios. Gibson estimates that the movie will earn $1.2 billion in global box office and an additional $2.3 billion from its digital release. After offsetting costs for making and marketing the movie and splitting its share with Illumination, Nintendo will wind up with about ¥150 billion , Gibson says.
But he cautions that this is not quite a “Pokémon Go moment” for Nintendo, referring to Niantic’s 2016 mobile game that became a cultural and financial phenomenon. Mobile games generate money repeatedly, while the “Mario” movie is a one-off, at least for now. The film does end with a tease for a sequel, though none has been announced.
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