Andrew Ross Sorkin, the New York Times journalist and CNBC morning host, will take on a new assignment for NBC News: gaining an edge in the TV-news industry’s expanding streaming wars. Sorkin…
Sorkin will host and produce a limited-run original series for, the NBC News streaming service that its parent has promoted aggressively in recent weeks as rival CNN prepares to launch a new streaming venture called CNN Plus. Sorkin’s streaming debut is expected to examine “the people, trends, institutions and forces shaping our world,” according to an NBC News statement. Additional details are expected to be revealed in months to come.
“Andrew is one of the most respected interviewers in the nation. His renowned expertise on all-things business and policy as well as his extraordinary talent to tell compelling stories make him the perfect addition to NBC News Now’s expanding slate of original journalism,” said Noah Oppenheim, president of NBC News, in a prepared statement. “We’re excited to showcase his distinctive insight and reporting seen every morning on CNBC to our streaming platform that represents the best of NBC News.
NBC hopes to cultivate connections with a new generation of news aficionados who don’t see a subscription to cable or a newspaper as their main conduit to information about the surrounding world. Only 34% of U.S. adults under the age of 30 now get TV through cable or satellite, according to an early 2021 survey from Pew Research Center, compared with 65% in 2015. What’s more, the organization found that just 56% of overall U.S.
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