Angelina Jolie has become the latest celebrity to announce a fashion brand
The Oscar-winning actor announced the new fashion venture in a post on Instagram on Wednesday. “I’m starting something new today — a collective where everyone can create,” wrote Jolie. “Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world,” she added.
“There will also be an inclusive online resource for finding garment makers, making use of curated dead stock and vintage materials to create one-of-a-kind pieces that embody personal creativity and purpose.” And a statement on the company website emphasizes diversity. “We will bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill,” it reads.
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Angelina Jolie Is Launching Atelier Jolie, a New Purpose-Driven Fashion BrandToday, Angelina Jolie announced the launch of Atelier Jolie a new purpose-driven brand that will utilize deadstock and tap into the abilities of “refugees and other talented, under-appreciated groups, with positions of dignity based on skill.” Learn more:
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