The maker of Bud Light is offering a free case of beer to its distributors, who say they have copped the wrath of customers angry over the brand’s partnership with transgender influencer Dylan Mulvaney.
reported that the free beer was part of Anheuser-Busch’s attempt to “make amends” and that the company would also boost its marketing spending on
Bud Light. The paper reported that in the week ending April 22, Bud Light’s retail sales in the U.S. fell 21.4% compared to the same time last year.
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Bud Light sales nosedive as Anheuser-Busch is asked to reaffirm Dylan Mulvaney supportSales of BudLight continue to plummet as the fallout of the brand's partnership with transgender influencer Dylan Mulvaney remains unrelenting. For the week of April 17 to April 22, sales are down 26.1% from last year, according to a new report.
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A Bud Light backlash is not the biggest problem for Anheuser-Busch's parent companyAnheuser-Busch InBev, the parent company of Budweiser and Bud Light, reports first-quarter results on Thursday.
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Anheuser-Busch gives away free Bud Light to 'make amends' to distributors after Mulvaney controversy: ReportAnheuser-Busch has given away free cases of Bud Light to distributors as a way to make amends for the Dylan Mulvaney controversy, according to a report.
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Anheuser-Busch responds to Bud Light controversy: ‘One single can’ sent to one influencerThe brewing giant also said the can with a picture of transgender influencer Dylan Mulvaney is 'not a formal campaign or advertisement.'
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Anheuser-Busch walks back Mulvaney partnership as 'one single can': Report.AnheuserBusch is speaking directly to customers and distributors, stating all the chaos stemming from its partnership with transgender influencer Dylan Mulvaney is the product of 'one single can.' 'This can is not a formal campaign or advertisement.'
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