Along with her younger sister, Gayatri, IndianMatchmaking's breakout star, Ankita Bansal, is the co-founder of THERE!, a denim brand whose trousers, dresses, tops and jackets combine statement-making silhouettes with well-tailored, wearable fits.
with lace detailing at the pockets. Although neither sister has formal fashion design training—both studied business at school although Ankita has experience working in fashion marketing and branding —the two clearly have a knack for spotting trends and anticipating what consumers might want.Advertisement
“International sales have definitely increased,” Ankita says. Over the last month, they’ve seen days where traffic to their site grew by 700% compared to the average number of visits prior to the show’s release. And, for those who head to, they’ll encounter a widget at the bottom of the site alerting them every so often to which items are getting purchased and where these shoppers are based.
“Denim as a fabric is so industrially polluting and we’ve chosen to work with it knowing that. So it’s become our responsibility to balance it out by being conscious of the ways we work with people,” Ankita says. “When you talk about sustainability, it’s not just about the fabric. It’s also about the human resource,” Gayatri adds.Advertisement
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