Anna Wintour hints that pandemic could end era of disposable fashion - Business Insider

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Anna Wintour hints that pandemic could end era of disposable fashion - Business Insider
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One of the most influential people in fashion hinted that the coronavirus pandemic could end the era of inexpensive, disposable fashion popularized by Forever 21 and H&M

Vogue editor-in-chief Anna Wintour shared her thoughts on how the pandemic will impact the fashion industry in the long term in an interview with CNBC this week.

"I think it is really giving the industry a pause, and I think everybody is rethinking what fashion stands for, what it means, what it should be," Wintour said in a video interview with"I think it is an opportunity for everyone to slow down, produce less, and make the world fall over in love with the creativity and passion of fashion, and maybe have less of an emphasis on things moving so quickly and emphasis always on what's new.

"I think they are going to care deeply about sustainability," she said, and "about the value of what they are buying."

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