Q: Did Dothan play a role in the history of RC Cola?
A: Yes. In 1934, Robert Miller Grubb, a Nehi bottler in Dothan, was one of the first to bottle what is now known as Royal Crown or “RC” Cola.
Hatcher initially got miffed when a soft drink bottler refused to pay his company a commission for handling the bottler’s products. He set out to become his own bottler. In the early 1900s, Coca-Cola was the most profitable soda company in the United States. To maintain its dominance, it began suing imitators for trademark infringement.
Chemist Rufas Kamm was given the responsibility of coming up with the new flavor, which took six months to perfect. Grubb acquired a franchise to bottle Nehi soft drinks and in 1934 was one of the first to bottle Nehi’s new product, Royal Crown Cola.1905 – Claud A. Hatcher creates Royal Crown Ginger Ale in Columbus, Georgia, USA1912 – Name changes to Chero-Cola Company and reorganizes to manufacture syrups selling to franchised bottlers1928 – Business changes name to Nehi, Inc.
2012 – The introduction of Jeera, a refreshing soda with a taste of cumin, crafted specifically for our south-central Asian markets
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