Anti-abortion organizations have gotten more savvy about tracking their visitors and collecting information that isn’t protected by medical privacy laws.
Tara Murtha, communications director at Women’s Law Project, said that if women in states where abortions are restricted visit a center and then fail to have a baby, there’s a record that could be passed into the hands of “overzealous prosecutors,” examples of which have almost tripled in the last 12 years.
“The data your organization collects needs to work not just for you, but for the rest of the pregnancy help movement,” the website states. “As big data revolutionizes industries around the globe, now is the time to do the same for life-affirming work of pregnancy help. As we pool together what we’ve learned separately, we can begin to wield game-changing predictive and prescriptive analytics that lead to stronger outcomes.
Anti-abortion clinics often use medical misinformation to draw women in, Dobkin said. One of the clinics appearing on Snap Map claimed, inaccurately, that it was “vital for you to have an ultrasound before you have an abortion,” a common tactic used to try to persuade women to abandon plans to terminate a pregnancy.
Snap Inc. spokeswoman Rachel Racusen said that Snapchat had no control over the websites that listings on its app sent users to, but said the company felt a “deep responsibility to ensure content on its platform is accurate” and that it encouraged users to report concerning content. Snap allows abortion-related advertising but not medical misinformation or disinformation, she said.
Since 2020, Facebook has taken in $202,258 in advertising revenue for reversal ads, which have been seen 23 million times. Two additional advertisement campaigns for reversal procedures appeared on Facebook on May 16, but Bloomberg News was unable to see how many times they had been viewed or the advertising revenue they generated in Facebook’s advertising library.
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