Activists planning to line California roadways with anti-vaccination billboards full of misinformation are paying for them through Facebook fundraisers, despite a platform-wide crackdown on such campaigns.
The fundraisers underscore the challenge of content moderation on Facebook’s massive scale, where hundreds of millions of people post billions of times each week. While Facebook’s crackdown halted fundraising for the biggest anti-vaccination groups on the platform, smaller groups and individual fundraisers have fallen through the cracks, NBC News found.
Public health officials say the science on vaccines is clear: They are both safe and essential to protecting the health of vulnerable populations, including infants and the elderly. The ideas promoted by anti-vaccination groups — which rely on pseudoscience and conspiracy theories about the government and pharmaceutical companies — are false.
“The harder platforms go with bans, the harder users will go to circumvent those bans,” said Ysabel Gerrard, a lecturer at the University of Sheffield’s Department of Sociological Studies, who researches content moderation and sits on Facebook's Suicide and Self-Injury Advisory Board.
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