Apex Legends once dominated gaming livestreams, but its declining viewership points to some key trends in the gaming industry.
Lately when gamers go on Twitch, they see Electronic Arts' battle royale game Apex Legends ranking as the third- or fourth-most-watched category — if that — of all categories streaming on the platform, a far cry from when the game launched in February and dominated viewership.
The key here, according to StreamElements co-founder and CEO Doron Nir, is that based on the report numbers livestreamers are actually now more influential than traditional press in driving awareness of a new game. Nir points out that 57% of the total hours watched on Twitch for all categories actually came from the top 1,000 streamers alone, so you"don't need a lot of streamers to make noise, just those at the top.
"Since there was a significant drop in the charts when Apex Legends went from having 8 to only 2 of the top twenty streamers playing it, it illustrated the strength of the personalities more than the game itself," Nir added. EA and Respawn Entertainment, the EA-acquired game developer behind the Titanfall universe, upon which Apex Legends is based, confirmed in early March that the game had topped 50 million users in just one month. While Apex Legends was also celebrated at the time for beating battle royale giant Fortnite in terms of early player sign-ups , the report shows that the latter held steady as Apex Legends viewership declined.
"We haven't seen any new data regarding revenue or any numbers [for Apex Legends], that's another frustration; we're not getting consistent updates," he added.
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