New app Birda is motivating bird enthusiasts and nature lovers to get out into the wild. Co-founders John and Natalie White shared how their app promotes healthy habits and conservation, too.
Some users have reported that the app has helped improve their mood by motivating outdoor movement with built-in incentives, according to Birda.is meant to — and has been proven to — motivate users to get out each day and meet their goals, the co-founders shared.
Birda users are motivated by app incentives, such as badges for completing monthly challenges, as well as keeping up with their"Days Wild" count — or consecutive days spent outside in nature."It’s meant to be fun as well," Natalie White said."It’s meant to be something that you feel like you’re enjoying."The U.K.-based husband and wife always shared a passion for wildlife after living in South Africa for 10 years.
This encounter encouraged the idea to launch an app that would allow nature observers to share their sightings with friends and family. A man goes birding with the Birda app. No matter where users are located, there are always birds to be seen, noted the co-founders of Birda."You could be a city person and still have that same connection with wildlife," John White said.THE BALD EAGLE: A BRIEF HISTORY OF THE GREAT CONSERVATION SUCCESS STORY OF AMERICA'S BIRD
The company has been officially endorsed by the U.K.'s National Biodiversity Network to submit data to the Global Biodiversity Information Facility .
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