Apple Again Fails to Save Classical Music

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Apple Again Fails to Save Classical Music
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On Apple Music Classical, the algorithm is always standing by, with cheerily random suggestions. But it fails to capture the multiplicity of the genre, Alex Ross argues.

“classical music” is that it still has the word “music” in it—is surprisingly square in approach, resembling music-appreciation lectures at an old-fashioned community college.

The algorithm is always standing by, with cheerily random suggestions: If you like Harald Sæverud’s Bassoon Concerto, why not try Eugène Ysaÿe’s sonatas for solo violin? I couldn’t decide whether a section titled Music by Mood was generated by humans or machines.

How does Apple’s search engine compare to the competition? Qobuz, which combines classical and pop fare, is a bit of a mess. When I looked up “Frank Martin,” the top result was Frank Zappa’s “Funky Nothingness.” A search for the Beethoven Fifth brought up the disco hit “A Fifth of Beethoven,” the fifteenth variation of Bach’s Goldberg Variations, and Allan Sherman’s “Beethoven’s Fifth Cha Cha”—but no recordings of the symphony. Presto Music does far better.

Refinements are possible. Idagio should allow searches by label, as Presto does. Consider the singular institution of Bru Zane. It’s part of the Centre de Musique Romantique Française, which is based, curiously, at the Casino Zane, in Venice.

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