Apple has begun complying with anti-trust rulings. But are the new solutions better or worse for developers?
The Epic versus Apple was one of the crazy tech stories of 2021. Want a quick recap? Epic trolled Apple by putting a 3rd party payment option in Fortnite for iOS, bypassing Apple's fees entirely. Apple responded swiftly by removing Fortnite for blatantly breaking the App Store rules and guidelines. Epic fired back with a lawsuit it had at the ready.
So, court ruled that no, Apple isn't obligated to allow other app stores on its own platform. However, Cupertino is to allow app developers to put a link for outside payments in their apps, giving customers a choice between an App Store purchase and 3rd party payment.or a"hold" on the decision, giving itself more time to introduce the needed changes to the App Store.
Just a month ago, the Dutch Authority for Consumers and Markets ordered Apple to make changes for dating apps on offer in the Apple App Store in the Netherlands by mid-January 2022.But — there's a but — Apple will still get commission from these payments. The percentage is not mentioned — Apple usually has a 15% - 30% commission on App Store and in-app purchases that go through its App Store system. We imagine its cut on outside payments isn't going to be much smaller.
Developers can not incorporate all payment options — they have to choose one. Either let users shop through the App Store, as before; use a link to the developer's own website; or use a link to a 3rd party payment service. Let me reiterate — only one of these three can be active. Developers that wish to stay away from this headache can just do nothing and things will stay as they are .
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