Despite Wordle's recent success, the basic idea behind the game is much older—and also very hard to protect under US law. Via ArsTechnica
specifically calls out "copycats," telling developers directly to "come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store or make some minor changes to another app’s name or UI and pass it off as your own."
That "on the App Store" clause provides an interesting wrinkle in Wordle's case, though, because the game was created as a web app without an official, native App Store version within Apple's walled garden. As TechCrunchWordle is facing a threat we haven’t seen play out yet: The game’s developer is essentially being punished by app stores for choosing to build using open web technologies, rather than a native app.
There’s no way for a developer of a fully functional, capable web app like Wordle to claim their name in the App Store, nor is there a way for them to list their website to get users to the right place and defend themselves from copycats. In Wordle's case, that loophole seems to have been closed. Apple confirmed it has removed the copycat apps from the store, but it refused further comment. Even after the purge, though, an iOS game called
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