Tim Cook says AI is 'huge,' but flags the need to be 'deliberate and thoughtful' on how to deploy it
"These things are not only great features, they're saving people's lives out there," Cook said."We view AI as huge and we'll continue weaving it in our products on a very thoughtful basis."at Apple's previous earnings call in February, in which Cook similarly affirmed AI's"enormous potential," but kept things broad.
Still, Cook said Apple doesn't comment on future product roadmaps — and he barely mentioned the subject when compared to tech competitors: AIby Meta, Alphabet, Microsoft, and Amazon in their earnings calls over the past month. Cook, on the other hand, responded to exactly one question about AI, spending less than a few minutes on the subject — out of a call with Wall Street analysts that lasted about an hour.
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