Apple, Disney and NBC all want to give you free streaming TV, but don't expect the party to last

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Apple, Disney and NBC all want to give you free streaming TV, but don't expect the party to last
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With several new streaming services launching this year and next year, the companies involved are offering enticing deals to sign up for free.

Until now, the streaming space has been dominated byand its 150+ million global subscribers. But newcomers are starting to experiment with a "freemium" model where customers can get in for free or cheap at first. The hope is they like what they see enough to start paying later on.Apple will give customers a free year of Apple TV+ when they buy a new iPhone, iPad, Mac or Apple TV box. Subscribers to Apple Music's student plan also get the TV service for free.

Comcast is expected to give away an ad-supported version of its Peacock streaming service to everyone,That's a lot of free stuff! A special congrats if you're a Verizon Wireless subscriber who bought a new iPhone and also subscribes to HBO — you just hit the jackpot of free content. The free offers should help each service grow at a faster clip than Netflix ever did. Apple, for example, will likely sell about 100 million gadgets eligible for the free year of Apple TV+ by the end of the quarter. Verizon already has over 150 million wireless subscribers. Even if a modest percentage of those customers take the free offers, Disney+ and Apple TV+ will have tens of millions of subscribers within months.

Netflix's new streaming rivals are signalling that they've adopted the same strategy: Get subscribers in with a broad offering of engaging stuff to watch for cheap, then gradually raise the price over time. The deals may sound good today, but the streaming business is expensive and these companies have to make money somehow. AT&T, for example, said it expects HBO Max to be profitable in 2025.

In an increasingly crowded streaming space, it's going to be impossible for everyone to be a winner. Something will have to give. We already saw the first casualty in the streaming wars on Oct. 29 when Sony announced it wouldSo binge while you still can. The free ride's not going to last forever.

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