.karaswisher weighs in on Apple and Google’s app store “duopoly” and controversy with developer Epic Games.
As a result, Apple removed Fortnite from the App Store, and Epic filed a prepared lawsuit shortly after.
Epic is the latest high-profile mobile software maker to put pressure on Apple to change its App Store policies that require it take a 30% cut of sales on the platform.AppleOn Thursday, Epic Games, the video game giant behind Fortnite, challenged Apple by adding a new payment option to the game that circumvents Apple's 30% cut of sales it takes from developers through the App Store.of the App Store for blatantly violating Apple's rules.
It was an epic troll against Apple, the biggest company in the world, as it flirts with a $2 trillion market cap. And it was the latest major tech company to revolt against Apple's App Store policies, hoping to latch onto the current anti-Big Tech sentiment and use this moment to put a stain on Apple's grip on the mobile app ecosystem.
Over the last year or so, we've seen a growing list of companies speak openly and aggressively about their disagreement with the cuts Apple takes from the App Store. Some of them even used Epic's stunt as another chance to poke Apple.
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