The AGM criticized Apple’s approach.
With a market cap of well over $2 trillion and revenues last quarter of $83.4 billion, Apple’s bottom line is unlikely to be impacted by these €5 million fines. But the Dutch regulator’s actions, like, could embolden others to take action against Apple’s App Store policies, as well as Google’s which are also being scrutinized.
Apple made some effort to comply with the ACM’s instructions. Ahead of the January 15th deadline, the iPhone manufacturer announced that it would. Developers would be allowed to direct customers to a website to complete their purchase, or offer in-app purchases within their apps that don’t use Apple’s own in-app purchase system. “We are obligated to make the mandated changes which we’re launching today and we will provide further information shortly,” the company said at the time.
Secondly, the ACM says that Apple appears to be forcing dating app developers to choose between pointing users to make payments outside of their app,using an alternative in-app payment system. “Providers must be able to choose both options,” the ACM says. When it announced the changes earlier this month, Apple said it still intended to collect a commission on payments made using external payment processors. It also indicated that developers would need to offer a separate version of their app for the Dutch market to access this functionality.
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