The iPhone XR steadily rose to popularity.
The iPhone 11 is the successor to the iPhone XR, and starts at a lower price than the XR did.What’s the better way to get a loan?Counterpoint's data also has important insights going forward. The top 10 models represented 17% of total sales, but combined wholesale revenue fell 30% because of a greater mix of mid-range devices.
The number of premium flagship smartphones in the top 10 has fallen from five to three, as manufacturers are quickly bringing flagship features to mid-range devices. In other words, consumers are being rewarded for waiting to upgrade, enjoying strong value propositions once affordable models get high-end technology.
Recent data from market researcher NPD also suggests the market for $1,000 phones isn't all that big, with less than 10% of U.S. consumers willing to spend that much on a flagship smartphone. Apple is expected to launch an iPhone SE 2 in the spring. It's positioned as a mid-range device with newer specs inside of an older chassis, a familiar strategy that the Mac maker successfully used on the first iPhone SE.
Evan Niu, CFA owns shares of Apple. The Motley Fool owns shares of and recommends Apple. The Motley Fool has a disclosure policy. The Motley Fool is a USA TODAY content partner offering financial news, analysis and commentary designed to help people take control of their financial lives. Its content is produced independently of USA TODAY.Motley Fool co-founders Tom and David Gardner have spent more than a decade beating the market. After all, the newsletter they have run for over a decade,Tom and David just revealed their ten top stock picks for investors to buy right now.
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