Apple has launched three new hardware products ahead of a big launch focused on its TV service.
Apple has announced three new products so far this week, an unusual spree of releases for the technology giant which usually prefers to reveal new products as part of a flashy stage show.
Apple has invited journalists, movie stars and industry analysts to its Cupertino, California headquarters on March 25. Historically, the company likes its new hardware to be the focus of its launch events. But Apple's hardware bonanza this week suggests a different focus for next week's event — a new approach that looks increasingly unlikely to include new hardware products customers can buy when the event is over.
Some investors and analysts remain skeptical over Apple's push into online subscription services, which has been discussed at length by Apple's leadership in a corporate context, but has not been pitched directly to consumers. Apple CEO Tim Cook said in January that iPhones in usage fuels the company's growing"services" business, which accounted for $10.
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