As Apple looks to draw more viewers to its TV offerings — both original programming on Apple TV+ and third-party app gateway Apple TV — it has been having discussions with a wide range …
The companies involved declined comment when contacted by Deadline, with theA deal with MGM, whether a licensing arrangement or a broader form of an acquisition of the privately held firm, would give Apple a dimension it doesn’t currently have: a library. The collection includes films like the James Bond franchise and a wide assortment of well-known TV properties and assets including premium network Epix.
Eddy Cue, Apple’s head of services, has taken an active role in strategic discussions, but a colleague with a traditional media background also has a seat at the table: Peter Stern. Charged with growing Apple’s businesses across video, news, books, iCloud and ad services, Stern is a former McKinsey and Time Warner exec who had a long stint at Time Warner Cable.
The business dynamic is a new twist for Apple. The company has long controlled devices or systems and made content or marketing deals with certain creators . Apple is no-w the maker of shows, looking for avenues beyond its own billion-plus devices to give them visibility. While the timing may not be right for the Pac-12, rights to significant pieces of real estate from the PGA Tour to the NHL to the NFL, will be transacted over the next two to three years. Facebook, YouTube, Amazon and Twitter have all dipped a toe into sports. Apple, given its trillion-dollar valuation and $200 billion-plus in cash on hand, certainly doesn’t lack for resources should it decide to go down that path.
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