Awareness may be low, but interest is high in Apple One, the iPhone maker’s new bundle of services, according to a new survey by market research and data analytics firm YouGov, provided exclusively…
of services, according to a new survey by market research and data analytics firm YouGov, provided exclusively to Variety Intelligence Platform.brings together Apple TV+, Apple Music, Apple Arcade, Apple News+, Apple Fitness+ and various cloud-storage packages in three different price plans ranging from $14.95 to $29.95. The bundle has not yet launched and is expected to become available sometime later this month or November.
Of 590 respondents who owned an Apple device, 75% had not heard of Apple One and only 20% knew what the bundle was. Not great numbers for a product supposed to expose consumers to Apple’s services catalog, though the company hasn’t formally marketed Apple One beyond its September event.
Meanwhile, of those who did not subscribe to a service but had an Apple device, 10% were interested in Individual, 7% in Family and 2% in Premier. A staggering 70% responded that they were uninterested in any of the plans. Margins may be higher with product sales, but Services taps into that sweet recurring revenue stream, which is critical in uncertain times . It’s all about getting people into the Apple ecosystem and then giving them a reason to stay.
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