Apple’s original movies have either received small theatrical runs or been exclusive to Apple TV+. So, the potential investment would be a notable increase and signals a major shift in the streamer’s strategy.
Apple may be partnering with studios to put more titles in theaters, a plan that could cost $1 billion a year. Typically, , which reported the news, anonymous sources say that the Apple plans aren’t finalized yet. However, the company wants to put films in thousands of theaters for at least one month.Some possible releases, Bloomberg wrote, include Martin Scorsese’s “Killers of the Flower Moon,” starring Leonardo DiCaprio; Ridley Scott’s “Napoleon" and the spy thriller “Argylle.
If Apple were to move forward with the plan, it could put the streamer in closer competition with other streaming services. For instance, Amazon, which acquired
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