New iPhones, sure. But the company’s compelling new service lures you even deeper into its ecosystem.
” plans, signifying a premium Apple service, the kind that might make your wallet wince. The first new iCloud+ tier offers 6 terabytes of cloud storage for $30 per month. The next option is double the price for double the storage: $60 for 12 TB.loaded with spatial video, customers paying subscription fees for various services, and Apple worming even deeper into our tech lives.
“It’s a good business opportunity for Apple, because most users will need more storage in the long term,” says Francisco Jeronimo, vice president of data and analytics for IDC Europe. “The issue with bringing better and better cameras to everyone’s hands is we take more and more high-resolution photos and videos.”
More cloud storage is also valuable for Apple’s creative class, says Carolina Milanesi, founder of the technology research and consultancy firm The Heart of Tech. “For creators on the Pro iPhones, it’s more of a need.” “The only thing I'm going to buy from the Apple event announcement today is the 6 TB iCloud storage,”And, Milanesi points out, as Apple gets nearer to the launch of its Vision Pro headset, the local storage on people’s iPhones may fill up even faster. The Vision Pro supports spatial photos and video—and today, at the iPhone event, Apple said its iPhone 15 Pro will capture 3D spatial videos. “This sets up the future of creating content for the Vision Pro,” Milanesi says.
Apple’s free iCloud option, which offers only 5 GB of storage, is still available, as are its 50-GB, 200-GB, and 2-TB options. Google’s cloud storage options for consumers, in comparison, range from $3 a month for 200 GB to $50 per month for 10 TB.
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