Apple is crushing the wearables industry thanks to its wildly popular AirPods, and it's going to be more challenging than ever for Samsung and Fitbit to catch up
The iPhone may be Apple's biggest and most profitable product. But as wireless earbuds like AirPods are continuing to grow in popularity, Apple seems positioned to dominate the wearable technology market, possibly making it more difficult for longtime rivals like Samsung and Fitbit to catch up.
Samsung only accounted for 6% of the truly wireless earbuds market in the third quarter of 2019, according to, losing its second-place spot to Chinese tech firm Xiaomi. Apple, however, dominated the market with a 45% share of the industry in Q3 2019. It's probably not a coincidence that the companies growing in the wireless earbud space are the same ones that are taking over the broader wearables market too.IDC's research indicates this trend is starting to have a more apparent impact on the broader wearables market. Samsung and Fitbit are continuing to trail behind Apple and other rivals, like Xiaomi, as interest in wireless headphones is ramping up.
Fitbit saw its slice of the wearables market shrink from 8% in the third quarter of 2018 to 4.1% in the third quarter of 2019, bumping it down to fifth place behind Huawei, Samsung, and Xiaomi.
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