“Every experience I’ve had with submitting an app has been a nightmare. Apple’s involvement is personally frustrating and a huge professional liability.”
The new appeals process can save an app after it has been rejected, but developers say the most frustrating and time-consuming aspects of Apple’s process appear unchanged. An app can be bogged down by weeks or months of written exchanges with reviewers via Apple's App Store Connect website before it is formally rejected.rejected for offering medical advice—a function entirely absent from the service.
Fry says his company now actively avoids the App Store and produces web apps instead. “Every experience I’ve had with submitting an app has been a nightmare,” Fry says. “Apple’s involvement is personally frustrating and a huge professional liability.” Nelson, the London developer, was told that his app breached a guideline aimed at preventing copycats. After he appealed the rejection, a reviewer on the phone refused to tell Nelson which app he was allegedly copying or what features he needed to drop or change. Nelson resorted to a brute force approach, systematically updating nearly every aspect of his game until Apple approved it.
are vague and the company’s working conditions don’t allow or require them to be interpreted consistently. “We will reject apps for any content or behavior that we believe is over the line,” the guidelines say. “What line, you ask? Well, as a Supreme Court Justice once said, ‘I’ll know it when I see it.’ And we think that you will also know it when you cross it.” Fry and Panaitiu’s apps both fell foul of the guidelines’ hazy demand that apps provide “some sort of lasting entertainment value or adequate utility.
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