There's a surprising problem with Apple’s best iPhone privacy feature..
But some developers’ interpretation of this, according to the FT, is that “signals” and behaviors from groups of people can still be observed, and these groups can then be shown tailored ads.So does this break Apple’s ATT rules? It’s open to interpretation, which is the issue, but some experts say yes.describes does in fact violate Apple’s ATT rules. “If user-level click/install attribution is happening *at all* with the IP address, then that violates ATT.
As I have explained in the past, Apple’s App Tracking Transparency is a great start, and it’s certainly impacted the effectiveness of ad campaigns. Without the IDFA, Facebook can’t see when a specific person has viewed an ad on Facebook, Googled the company and clicked on the website.
In response to this story, Apple sent me a statement over email, which reads:"A user’s data belongs to them and they should get to decide whether to share their data and with whom.
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