Apple's former Europe boss has raised $88 million to invest in start-ups

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Apple's former Europe boss has raised $88 million to invest in start-ups
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Pascal Cagni, Apple's former head of Europe, Middle East and Africa, hopes to cash in on start-ups that flourish after the pandemic.

Pascal Cagni, Apple's former head of Europe, Middle East and Africa, has raised a second fund for his venture capital firm, C4 Ventures.

While the virus has wrecked economies and destroyed company revenue streams, Cagni believes that some start-ups will thrive after the pandemic and he's keen to capitalize on their success. Before investing in companies, Cagni said he likes to get to know the people running them. "I'm asking them ... where do you come from? What drives you? You need to understand the history of the people."

"We built a real success story with Apple in Europe," he added. "When I came we were the kids on the block not doing well. We were losing money." London-based tech investors told CNBC that executive-level experience at big Silicon Valley tech firm can come in useful when backing new start-ups.

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