Adjusted for inflation, the anticipated price of the new device costs about $70 more than the original iPhone, Barron's calculates.
Apple is expected to release details for its newest generation of phones, likely called the iPhone 15, at a product launch event on Sept. 12. While Apple hasn’t announced the price or details of the new device, Wall Street sees the base model costing just a little bit more than the price of the original iPhone, after adjusting for inflation.
“It’s a phenomenal deal for consumers,” Wedbush analyst Dan Ives tells Barron’s. “I believe [Apple] could charge significantly more with minimal churn if they wanted to.” That could be one reason Apple isn’t increasing the cost of its new iPhone. There is also speculation that the new model will have minimal updates. And Ives points out that Apple has been able to significantly cut the cost of iPhone production by manufacturing more of its own chips.
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