Each year, Apple comes out with a new iPhone model, and each year, millions around the world face the same pressing question: to upgrade or not to upgrade? At that point, Apple (just like all other companies do) bombards you with an array of carefully crafted marketing messages that use your emotional triggers, in order to entice you into making a purchase.
for saving their lives from possible catastrophe in one way or the other. Even if these stories are true, which they probably are, I still don’t know if I like this type of marketing that uses fear tactics to sell the product.
Want to know another reason we’re so inclined to upgrade often? Which is also the same reason why the big players in the industry won’t ever stop launching new models each year? It’s simple: we’re literally glued to our phones. All day, almost all night, every spare second, it’s become like an impulse for us to reach for our phone, unlock it seamlessly and start scrolling and checking random things out.
bonded to a new internal aluminum frame through solid‑state diffusion. This is an industry‑first innovation, using a thermomechanical process that joins these two metals with incredible strengthThe better a company is at crafting cool and impressive messages, the better it’ll be at getting your attention .
I love me some 'beautiful, fine-brushed finish' achieved through 'precision machining, sanding, brushing and blasting'; and I'm not kidding, I really do!This year, like every other year, the choice to upgrade to the newAs tech will continue to evolve, and Apple will continue to release new iPhones, and Samsung will continue to release new Galaxy phones, and so on, it’ll be increasingly beneficial for consumers to learn to introspect and distinguish between genuine needs and...
What is your take on this subject, have you fallen prey to smart marketing messaging or made any big purchases because of purely emotional motives? Let me know what you think in the comments!Subscribe
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