Apple has gone in a completely different direction from its tech rivals, making no mention of the Metaverse in its latest mixed-reality headset launch.
The tech company appears to have taken deliberate steps to call its technology the first “spatial computer.” It will be launched in the U.S. in early 2024, for a hefty retail price of $3,499, and will roll out to other countries shortly after.
The announcement is a firm step away from Microsoft’s Hololens launches and that of Meta’s headsets, which both notably used the term generously in comparison.Instead, Apple’s marketing is focused on the words “spatial” and “spatial computing” as opposed to words such as “metaverse,” “AR” and"VR." “Creating our first spatial computer required invention across nearly every facet of the system,” noted Apple’s vice president of the technology development group, Mike Rockwell.
“Through a tight integration of hardware and software, we designed a standalone spatial computer in a compact wearable form factor that is the most advanced personal electronics device ever,” he said.Back in January 2022, Bloomberg’s Apple tech reporter Mark Gurman suggested via Twitter that the firm has no intention of
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