Apple wants its new headset that debuted at WWDC 2023 wants to be as powerful as a MacBook and as versatile as an iPhone. So what can the Vision Pro do?
on Monday, and it’s both more and less compelling than the initial rumors had us believing it would be. While Apple is claiming to have some of the most advanced augmented reality technology packed into its $3,449 wearable device, the Vision Pro’s gesture-based controls and focus on well-worn Mac apps means its appeal will largely depend simply on a “coolness” factor rather than any real-world use case.
The company did share a fair bit of how users could watch movies on the device, including a partnership with Disney for more “3D experiences” and more “immersive video” that can include spatial video akin to the holographic movies out of the 2002'sMovie watching in a headset can be a fun experience, but it’s much more fun to watch movies with friends and family than sitting in a room alone.
In effect, Apple has created an incredibly sophisticated, suped-up, ultra-expensive MacBook for your face. Apple analyst Ross Youngon Monday that the displays themselves make up 10% of its price. Even if the headset is as capable as Apple claims it will be, so much of what’s on offer feels like its geared only to enthusiasts. Apple is already positing it as a luxury product.to supply chain analyst Ming-Chi Kuo, the device’s shipments in 2023 are likely to be lower than the industry might expect.
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