No one shows off a new gadget quite like Apple. But the device that Tim Cook unveiled on Monday was billed as something more significant
on June 5th was billed as something more significant. The Vision Pro, a pair of sleek glass goggles, represents “an entirely new spatial-computing platform”, said Apple’s boss, comparing its launch to that of the Macintosh and the iPhone. Apple’s message is clear: after desktop and mobile computing, the next big tech era will be spatial computing—also known as augmented reality—in which computer graphics are overlaid on the world around the user.
Yet the company had strangely uninspiring suggestions for what to do with its miraculous device. Look at your photos—but bigger! Use Microsoft Teams—but on a virtual screen! Make FaceTime video calls—but with your friend’s window in space, not the palm of your hand! Apple’s vision mainly seemed to involve taking 2Patience. Mr Cook is right that spatial computing is a new platform, but it will take time to exploit. Consider the iPhone’s launch, 16 years ago.
No one yet knows what spatial computing’s killer use-case might be—or if it even has one, though that seems likely. It could be commercial or educational or in entertainment . Vision Pros could even become high-end porn goggles, if Apple relaxes its ban on such content. Artificial intelligence will allow programmers to make eerily realistic content in all these categories, and more.
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