Apple scoffs at superheroes with a healthy lifestyle, it seems.
APPLE-MAN is an action comedy film about a title character who is a superhero. What separates Apple-Man from any superhero movie is its strong social mission. It`s the first Healthy Lifestyle Superhero Film in the World. We created Apple-Man as a very entertaining way to tell people how important and how cool a healthy lifestyle is. We believe this film can save many lives. The film tells a grotesque story of a superhero created by mixing human DNA with the DNA of an apple.
Did you notice why Apple may have initiated court proceedings against the movie's trademark application approval by the USPTO that precedes its theatrical release? Yes, the movie is called"Apple-Man" and the lawyers from Cupertino are worried it can be"associated with, or approved, endorsed, or provided by Apple," according to the wordy 467-page court documents.
Mr. Moskalenko is not giving up on his superhero satire brainchild because he thinks if the trademark approval is struck down, Apple may go after the movie's release, too. In any case, this is way more publicity for the Apple-Man movie that he had probably envisioned when he embarked on making it. "main character is a superhero Apple-Man who has a superpower to levitate apples
" with all the unforeseen consequences for the Apple brand stemming from his particular health craze. We kid, but what do you think, is Apple going too far worrying about its brand image this time around?Get the most important news, reviews and deals in mobile tech delivered straight to your inbox
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