Apple TV+ is growing faster than other streamers, but it'll have a lot of catchup to do when it launches its rumored ad tier
But it could be at a disadvantage as it looks to take on Hulu, Peacock, and others for video ads.Apple TV+ is rapidly growing its subscription numbers, but the tech giant's streamer may be at a disadvantage as itThe findings come as Apple TV+ is rumored to be planning to join the other major streamers in chasing video advertising. reportedApple TV+ has more than tripled its share of ad-free subscribers in the past two years, jumping ahead of Paramount+, Disney's Hulu, and Warner Bros.
But Apple TV+ has yet to move into ad-supported streaming, where competitors are seeing their biggest subscriber growth — not to mention new revenue opportunities. And the streamers that have had an ad-supported tier for a while may have a first-mover advantage, the Antenna data suggests. Streamers that have been in the market longer — like Hulu, which has had ads since 2008, and Peacock, which launched in 2020 with an ads tier — have the biggest portion of subscribers opting for ad tiers .
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