If Apple gets its way, you might never miss a sports highlight again.
According to a report published Tuesday by Sports Illustrated, the tech giant has a team of a dozen workers constantly watching a variety of sports — in what they geekily call “The Sports Ball Room” — and potentially laying the groundwork for a curated service that may someday let users tune into highlights as they’re happening.
Eddy Cue, Apple’s senior vice president for software and services — which is an increasingly important part of Apple’s revenue stream — told SI that the company has no current plans to enter the live-sports programming arena. “That’s not to say we would never do sports, because who the heck knows,” he said. “Never is a long time, but I don’t think that’s a problem right now.”
As an example, Cue mentioned Kobe Bryant’s 81-point performance in a random, middle-of-the-season NBA matchup between the Los Angeles Lakers and Toronto Raptors in 2006, which happened to be played on a Sunday night. “It was amazing to watch, but the vast majority even of Lakers fans didn’t see it,” he told SI. “As a fan, I’ve always looked at it as an opportunity.”
How exactly would it work, and how would Apple make money off it? That’s what Cue and his team are trying to figure out.
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