Applebee's Side Hustle Restaurant Appears on Delivery Apps as 'Neighborhood Wings'

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Applebee's Side Hustle Restaurant Appears on Delivery Apps as 'Neighborhood Wings'
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Don't be fooled by the big chain.

more than before. Can you blame Applebee’s for trying to drum up more business in a tough environment?

Maybe not, but the COVID-19 pandemic also creates a different issue beyond being confused about where your food came from: Independent restaurants are more likely to go out of business, and many customers are actively trying to support these local business owners. Online ordering can make it more difficult to tell which businesses are independent.

That’s not to say Applebee’s was purposely trying to take advantage of people’s current buying habits. For a truly neighborhood joint, the name “Neighborhood Wings” would be pretty on the nose if not all too generic. Still, if Applebee’s wings are so popular, you'd think customers would know where to find them.

I’ve reached out to Applebee’s about clarifying the details behind the “Neighborhood Wings” name choice and will update if or when I receive a response.

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