The man behind the 'I [Heart] New York' logo and New York magazine's pop-psychedelic punch in the 1960s shaped how we use symbols.
The poster of Dylan drew from theof Marcel Duchamp and the artist’s interest in Islamic pattern. Other designs were inspired by sources as diverse as indigenous art and Italian painting.
The back page of the New York Daily News shows Milton Glaser’s updated version of his “I LOVE NY” design after Sept. 11, 2001.It was 1976 and the creative team at the Madison Avenue advertising firm Wells Rich Greene had coined the phrase for the state of New York’s economic development agency, which was trying to promote tourism to New York as an economic salve. Glaser figured the campaign would last for “two weeks.
Glaser, who by all accounts was rather professorial in his demeanor, never regretted doing the work pro bono: “The truth is, I have enough money to live the life I want to live. I don’t think about how it would be if I had another couple million. I have no needs that are not being fulfilled.”After the Sept. 11, 2001, attacks on New York City, he recreated the logo with a bruised heart and a few extra words: “I [Heart] NY More Than Ever.
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