The AR in Social Media Report: Why brands should integrate augmented reality into their ads and branded experiences
Augmented reality's ability to link our digital and physical worlds is transforming the way brands engage with consumers on social media.Digital titans Snapchat and Facebook are monetizing consumers' love for AR with ads and branded experiences, opening the door for brands to use a new means of creativity and immersive storytelling to reach consumers in a way they appreciate and respond to.
The number of mobile AR users is expected to have grown 100% year-over-year in 2018 to pass 1 billion, and social media is quickly becoming consumers' go-to channel for mobile AR experiences. There are three clear goals brands are striving to achieve when implementing AR in their social media strategies: escalate converted sales and downloads, drive consumer engagement, and lift brand awareness.
Details how brands stand to benefit from leveraging AR in social media and offers an inside look into how it has played a role in helping brands achieve their goals.
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