Are New Yorkers ‘Dopamine Dressing’?

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Are New Yorkers ‘Dopamine Dressing’?
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After a colorful summer, some New Yorkers are rethinking their uniform. EmiliaPetrarca reports

Photo-Illustration: by the Cut; Photos by Johnny Cirillo There’s long been a stereotype about New Yorkers that their favorite color to wear is black, but after over a year of a pandemic that has relegated many of them to their homes and sweatpants, it’s possible that some have had a change of heart.

“Quite frankly, I think a lot of people got bored of wearing their black hoodie and black track pants, or wearing their black cashmere sweater with their black leggings,” said Roopal Patel, fashion director at Saks Fifth Avenue, when we spoke this summer. Or perhaps the popularity of colorful Entireworld sweats inspired people to switch things up as well.

What about the diehards, though? Even some of New York’s most iconic all-black wearers decided to switch it up this year. “As soon as we went into lockdown and everyone was wearing track pants, I was wearing track pants and things, too — but I wore red,” said former Vogue creative-director-at-large, Grace Coddington, who, in addition to having signature red hair, is also known for wearing head-to-toe black — despite Anna Wintour’s open distaste for the color.

And so for some, wearing black will always be a tool for self-expression. “There was a point when things really opened up where I was excited to get dressed again,” said Alexandra Gurvitch, manager of creative development at Vogue. “I wanted to be out there and less covered, and have a little more fun. But then when I was looking at clothes to buy, I was still drawn to black. Every time I try something different, I keep coming back to it.

Her mother, Wendy Olsoff, who co-founded the gallery, agreed. “We’re so far from a solution, for me I think it would feel wrong,” she said.

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