Since consumers are indeed reading labels and buying sustainable products, I wanted to find out what these products are made of, how they justify being called “natural” or “green” or “sustainable,” why they are more expensive than standard ones, and how well they clean.
t”: Gebhardt said they focus on performance and do extensive testing. For example, she talked about starting the development of laundry detergent with “What are you trying to get that detergent to do?” What are the types of stains you have to eliminate?: Then, they figure out a plant-based way to accomplish the goal, working with their pre-screened suppliers and the U.S.
“Science can do amazing things and answer questions for us,” she told me, “but then we can use that knowledge to do this in a responsible way or in an irresponsible way….Science is good to have. Then, what are you going to use it for and how do you do it responsibly?” Her advice for consumers? Make the most sustainable choices you can where you are and within your own budget. It’s all about priorities and managing resources.
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