ArtBasel's global art director Marc Spiegler on what to expect from 2019's fair, plus more.
. In the time I’ve been with the show we’ve seen a real expansion in the quality and quantity of large-scale private or public institutions, which means there’s a much richer array of exhibitions going on in parallel to our show. Our presence in the Miami area has made more people think of it as a place for culture. I think we’ve certainly helped build the audience for contemporary art in the area.
Art Basel has also become a prime opportunity for sponsors. How have you been able to balance the creative with the commercial? In terms of galleries that are struggling, this will be the first fair in Miami that has the sliding scale model for booth pricing. What that model does is that it creates a system where the larger the booth is, the more it costs per square meter. It used to be that regardless of the size of your booth you paid the same in the main gallery sector. In addition, galleries coming into the main sector for the first time get a discount, as well.
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