MADRID — In 1996, when still at high school, Spain’s Arturo Guillen, having flunked some exams, took a summer job at Entertainment Data Inc.(EDI), which had just set up in Spain, intent on deliver…
, having flunked some exams, took a summer job at Entertainment Data Inc., which had just set up in Spain, intent on delivering computer-collected box office results to distributors.
He now teaches movie distribution and exhibition at Barcelona’s Escac, one of the most prestigious films schools in Spain.Movie Division to SVP & Global Managing Director, replacing Steve Buck and Jim Zak. Guillen was instrumental in setting up partnerships with tech and analytics start-ups such as Showtime Analytics and Gower Street Analytics.
“There’s a common wisdom that theatrical box office is declining. I think it’s the opposite,” he added. “U.S. domestic grows 2% a year on average, which is very good for a mature market. International is growing 6% a year.”
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