Studio engineering leaders are working to make Filmmaker Mode standard and move toward a unified metaverse.
It’s been an evolutionary year in the TV space, but, citing advanced display tech such as miniLEDs and microLEDs, Warner Bros. vp emerging and creative technologies Michael Zink says that this year’s lineup of TVs has “a lot more capabilities in expressing stories and bringing what you can really do in a theater all the way into the home.” Expect to hear set makers touting features including high dynamic range and 8K .
Where 8K is concerned, Renard T. Jenkins — senior vp production integration and creative technology services at Warner Bros. Discovery and the newly elected president of the Society of Motion Picture and Television Engineers — sees opportunity in the virtual reality and game space on platforms like Meta’s Oculus. “I think that’s where 8K is really going to start to see a lot of use. I know for me, as a gamer, it does make a difference,” Jenkins says.
Companies that don’t offer Filmmaker Mode still share the goal of preserving filmmakers’ creative intent. For example, Sony provides similar technologies from Imax Enhanced in its custom settings.At CES, the promise of the metaverse is expected to be a big topic, though tech execs caution that its potential is far from being realized. “We don’t really know what that means for entertainment yet.
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