As coronavirus pandemic spikes orange juice sales, a Florida citrus grower gets squeezed

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As coronavirus pandemic spikes orange juice sales, a Florida citrus grower gets squeezed
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Why are oranges rotting in a Florida grove? A grower suspects coronavirus-related precautions are a culprit. Processors say that’s not the case, that they’re running at full tilt to quench a pandemic-spurred thirst for Vitamin C.

George Winslow, who has spent more than half his life in the citrus business

There was sunshine – literally a lot, and metaphorically some – to this morning. Though a month later than he would have liked, finally, it was harvest time.Florida is the world’s second-largest producer of orange juice. The industry has weathered a blur of tempests. Hurricanes. Diseases. Imports. Development. Declines in consumption as sugar grew fangs in the public sphere.

The loss of income from the thousands of oranges that dropped as George Winslow waited for a juice processing slot keeps Winslow up at night. Mounds of wasted fruit gathered beneath his grove’s trees on Monday, April 27, 2020. He estimates the loss at around a $1 million.And it matters if you live in the rural Florida towns where citrus means jobs. Winslow’s Valencia grove hems 5,000-strong LaBelle, a postcard of old Florida with its Spanish-moss-laced oak trees.

To meet this surprise demand, Florida juice processors say they’re working around the clock. They point to official figures showing they’re processing oranges at a faster clip than last year.

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