With some exterior signs going up to mark the Delta Center arena’s return to its original name, some longtime Utah Jazz fans are noting how much it means to them, and how they’ve never referred to the building as anything else.
With some exterior signs going up to mark the arena’s return to its original name, some supporters are noting how much it means to them, and how they’ve never referred to the building as anything else.Naming rights deals for arenas and stadiums were not really much of a thing until December 1988, when then-Lakers owner Jerry Buss reached an agreement with Great Western Savings & Loan to rebrand “The Forum” in Los Angeles as “The Great Western Forum.
A playoffs banner adorns the Delta Center in 1998. The Utah Jazz announced Saturday, Jan. 14, 2023, the arena will once again be named Delta Center with a new agreement with Delta Air Lines.to announce that the building’s original name would become official again as of July 1, many of the team’s longtime supporters rejoiced as if reunited with a long-lost friend.
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