As inflation continues to push up the price of consumer goods, shoppers from higher income levels are starting to abandon their regular grocery store in favor of a new favorite: the dollar store.
Even as the economy recovered, shopping habits persisted. The same consumers opting for a small bottle of detergent at a dollar store instead of a pricier jug at Walmart stuck with their bargain-hunting habits, according to dollar and discount store executives.
“A lot of people are winning in this environment,” he said, adding that retailers such as Target and Walmart have also seen soaring sales. Dollar stores are doubling down on courting shoppers like Bergeron. Dollar General announced Thursday it will roll out 1,000 new stores aimed at middle-income shoppers by the end of 2025. Dollar Tree and Five Below both have new partnerships with Instacart aimed at higher-income shoppers. Already, Dollar Tree saw average ticket sizes increase through its Instacart partnership, the company’s CEO, Michael Witynski, told investors in March.
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