As It Approaches 50, Southwest Is Dealing With Mature Airlines' Kind Of Problems

For probably the 1st time in its 47 years of happily disruptive history, Southwest Airlines is having to deal with 3 major negative PR, operational and market events all at once

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As It Approaches 50, Southwest Is Dealing With Mature Airlines' Kind Of ProblemsSouthwest is dealing with three major negative PR, operational and market challenges at once, the nature of which are the latest confirmations that it is no longer a precocious upstart annoying long-established rivals with its newfangled marketing antics.
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Southwest Airlines grounds more jets due to maintenance issuesSouthwest Airlines grounded more jets on Tuesday due to mechanical problems. The Dallas-based airline issued an 'operational emergency' on Friday, requiring its scheduled mechanics to show up at work or risk getting fired.
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