In this era of pandemic-induced isolation, music videos have taken a turn for the lo-fi -- which doesn’t mean there’s any less work involved.
"I felt just as drained at the end of the day doing this as I would if I was running around on a regular set, even though I had just been sitting at a desk all day," says video director, the music video for's recent single"Phenom," which was filmed using video conference program Zoom. Choreography is challenging enough in normal times, says Murray, but over video chat it becomes"a test in communication and patience.
In total, the band sent Brown over four hours of video, leaving the director to piece it together into a coherent whole -- and occasionally request additional pickups."Even after the first pass, there were holes of things that we needed to see," Brown says."[So I would] say to them, you know, ‘Go film some things like this.'"Winnetka Bowling League
Other quarantine videos required a more hands-on approach. For"Phenom," Murray had just two-and-a-half days to come up with a fully choreographed dance routine, a task that required hours in front of her computer to puzzle through logistics. That process was followed by a five-hour initial rehearsal with the dancers -- which she describes as"tedious," given the limitations of video-chat communication and other practical constraints.
Prior to filming their segments -- all three were provided written directions by Hearn -- the artists sent each other pictures of the outfits they were planning to wear to ensure they didn't clash."At first it felt kind of awkward" performing alone, says Saygrace. But once she got into the process, she found it rewarding."I actually enjoyed it," she says.
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