Despite all of the upheaval at Twitter under new owner Elon Musk in recent months, the social media firm and NBCUniversal say they have gotten their earliest start yet in ramping up their Olympic G…
With more than a year to go before the 2024 Summerin Paris, Twitter announced during a presentation Wednesday to ad buyers that it is working with NBCU on expanding the scope of the team-up. Although timed with the official NewFronts overseen by the IAB this week, the presentation to advertisers wasn’t an official, IAB-sanctioned event and members of the press were not in attendance.
Advertising on Twitter, which historically contributed 90% of total company revenue, has been in an uncertain state since Musk’s $44 billion takeover of the company last fall. Many brands paused their sponsorship activities as chaos prevailed during the initial months after the acquisition. Amid layoffs affecting 50% of the staff, several top ad and marketing execs with ties to advertisers exited the company.
The announcement comes a couple of weeks after an onstage conversation between Musk and Linda Yaccarino, head of ads and partnerships for NBCU, at the Possible conference in Miami.
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